Built on the foundation of the definitive Maclean’s University Rankings, launched in 1991, Canadians count on Maclean’s Education to help them make informed decisions on their educational path. Our selection of products offers an array of opportunities for brands to reach students, parents and educators through their educational journey.
Our core products include:
Maclean’s Education+: Our premium digital education hub, featuring our primary rankings and in-depth rankings breakdown in important categories, along with all of our university and college profiles and special features on MBA programs and in other areas. Display advertising, premium profiles and content integrations are among the advertising opportunities on the hub.
DegreeHub: Launched in partnership with Vox Pop Labs, DegreeHub uses artificial intelligence and machine learning to analyze a vast dataset and provide Canadian students with personalized recommendations on university programs that might work for them. Brands can purchase sponsorships, display and sponsored listing results among other products.
University Rankings Issue: Our annual University Rankings are featured in the November issue of Maclean’s, with adjacencies and branded content packages available to our advertising partners.
Print Guidebooks: Available throughout the year on newsstands, our annual Universities and Colleges guidebooks provide comprehensive profiles of all of Canada’s major schools, along with helpful information on educational trends, the application process and tales of life on campuses across the country.
Maclean’s MBA Guide: A special advertising feature offering a comprehensive guide to business education in Canada — hot trends, new programs and innovative approaches, in the August issue of Maclean’s, and at education.macleans.ca.
Targeted Content Initiatives: Working with Strategic Content Labs, the in-house content marketing consultancy at SJC Media, brands have the opportunity to co-develop customized branded content packages that can be integrated into any of the Maclean’s education offerings, and other SJC Media brands.
To discuss how to incorporate your brand, product, idea or establishment into any of the Maclean’s Education products, please contact Lori Colucci, Sales Manager.